Louie Bourne Sound Arts Blog

  • The Process of Creating A Satirical Advert

    The first thing I did was identify the key sonic features of advertising that I wanted to satirise: sonic logos, emotional music, voice overs. I decided to use stock music to give the project a corporate feel, selecting from an internet library of stock music listening for ones that sounded uninspired, for the car advert…

  • The dystopian vision of Huxley and the death of individualism

    Soma, a pharmaceutical drug that features in Aldous Huxley’s novel A Brave New World, was used to keep the society complacent and happy, there are parallels between the way Soma is used in the book  and consumerism in our reality. “that second dose of soma had raised a quite impenetrable wall between the actual universe…

  • The ethics of targeting children with adverts

    “As the media landscape children face has diversified, the lines between advertising and entertainment have become increasingly blurred.”. The blur between entertainment and advertising is something that children can not cognitively discern, this lack of understanding between entertainment and advertising has made children a target for advertising as they aren’t conscious of the ways it…

  • The emotional responses of sonic advertising and how that affects consumer habits

    A sonic logo is a short melody played at the beginning or end of an advert, some examples of this are linked below “Playing a happy sonic logo resulted in a higher consumer attitude toward the advertisement and toward the brand.”. The idea that a short melody can alter a person’s perception of a brand…

  • Satire

    “In one 45-minute journey, the average London commuter is exposed to more than 130 adverts” , Advertising is so widespread and overwhelming that it affects almost everybody, we have become desensitised to it, allowing corporations to break down the unconscious parts of our minds. “Satire is a powerful art form which has the ability to…

  • Edward Bernays, Selling Emotions

    “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.” Edward Bernays was one of the first people to start up in public relations, public relations as defined by the oxford dictionary is “the business of giving the public information about a particular organization…

  • Music and Noise/Colour and Duration

    Above is a diagram displaying which sections of the film use music and noise, the longer sections have the most intense colours and are the sections with noise. The reason these scenes have been paired with noise rather than music is they are the most intense parts of the film, to pair that with noise…

  • Setting and Drawing From Reality

    Setting has reflected on “The Gurgle”, it is a reflection on how life within a city can make you feel, made by people who share these anxious, frantic feelings. My neighbour was a large inspiration to this film. He is a violent man who struggles with addiction and spends much of his time shouting on…

  • DIY Foley and Surreal Sound Effects

    I recorded the foley and sound effects for this in my childhood home rather than in a studio, I wanted a rough around the edges selection of sounds for the film. The DIY sound is captured through the lack of acoustic treatment and the fact you can make out breathing and handling of the microphone…

  • Duration

    During this process I have realised that short form film has limitations, I would prefer to work with long extended shots, to use boredom as a tool. It would excite me to work in a more spiritual style, with the focus being to make the audience contemplate. I would rather be working in beautiful rural…