In 2001, supposedly the day before the attack on the World Trade Centre, William Basinski finished Disintegration Loops, which would go on to become a legendary piece of work. “The tracks were created from pre-existing loops as they were transferred to digital masters, made unique by the way the magnetic tape crumbled slowly away, causing…
Many artists use repetitive speech patterns as sonic material for their work. In researching these techniques, I feel as though it is important to explore works that are both relevant technically and conceptually. Considering the emotional aspect of my work, researching the looping speech patterns of I’m sitting in a room by Alvin Lucier doesn’t…
The project I am currently focusing on is centred around a set of love letters that document a broken relationship I found concealed in some books in a charity shop. Considering the unique nature of this material, researching the Museum of Broken Relationships, a collection of personal artefacts coming from relationships that have fallen apart,…
The letters I have found contain a secret. In using this secret as material for an artwork, I should be conscious of the way in which I do this. What are the ethics of sharing somebody else’s secret? How much of the secret should I share? Examining two practitioners who work with secrets and privacy…
After finding a few more postcards in the charity shop, a friend who volunteered there informed me that somebody had handed in some old love letters documenting an affair concealed in small books. The text reads as follows: A Little Book Of Cheery Thoughts: Thank you sweetheart All my love Jeff A Little Book Of…
I first became interested in personal ephemera after finding a postcard from 1972 in a charity shop in Leicester: I found humour in reading Susan and Len’s 50-year-old reminder to buy a chicken for them on Saturday. Given that the request for the chicken was so old, to verify the chicken’s existence is no longer…
The first thing I did was identify the key sonic features of advertising that I wanted to satirise: sonic logos, emotional music, voice overs. I decided to use stock music to give the project a corporate feel, selecting from an internet library of stock music listening for ones that sounded uninspired, for the car advert…
Soma, a pharmaceutical drug that features in Aldous Huxley’s novel A Brave New World, was used to keep the society complacent and happy, there are parallels between the way Soma is used in the book and consumerism in our reality. “that second dose of soma had raised a quite impenetrable wall between the actual universe…
“As the media landscape children face has diversified, the lines between advertising and entertainment have become increasingly blurred.”. The blur between entertainment and advertising is something that children can not cognitively discern, this lack of understanding between entertainment and advertising has made children a target for advertising as they aren’t conscious of the ways it…
A sonic logo is a short melody played at the beginning or end of an advert, some examples of this are linked below “Playing a happy sonic logo resulted in a higher consumer attitude toward the advertisement and toward the brand.”. The idea that a short melody can alter a person’s perception of a brand…