-
The Process of Creating A Satirical Advert
The first thing I did was identify the key sonic features of advertising that I wanted to satirise: sonic logos, emotional music, voice overs. I decided to use stock music to give the project a corporate feel, selecting from an internet library of stock music listening for ones that sounded uninspired, for the car advert…
-
The dystopian vision of Huxley and the death of individualism
Soma, a pharmaceutical drug that features in Aldous Huxley’s novel A Brave New World, was used to keep the society complacent and happy, there are parallels between the way Soma is used in the book and consumerism in our reality. “that second dose of soma had raised a quite impenetrable wall between the actual universe…
-
The ethics of targeting children with adverts
“As the media landscape children face has diversified, the lines between advertising and entertainment have become increasingly blurred.”. The blur between entertainment and advertising is something that children can not cognitively discern, this lack of understanding between entertainment and advertising has made children a target for advertising as they aren’t conscious of the ways it…
-
The emotional responses of sonic advertising and how that affects consumer habits
A sonic logo is a short melody played at the beginning or end of an advert, some examples of this are linked below “Playing a happy sonic logo resulted in a higher consumer attitude toward the advertisement and toward the brand.”. The idea that a short melody can alter a person’s perception of a brand…
-
Satire
“In one 45-minute journey, the average London commuter is exposed to more than 130 adverts” , Advertising is so widespread and overwhelming that it affects almost everybody, we have become desensitised to it, allowing corporations to break down the unconscious parts of our minds. “Satire is a powerful art form which has the ability to…
-
Edward Bernays, Selling Emotions
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.” Edward Bernays was one of the first people to start up in public relations, public relations as defined by the oxford dictionary is “the business of giving the public information about a particular organization…